If you have 50 followers and it feels like nothing is happening, you're not failing. You're early.

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Every big audience started small.

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Burna Boy's 57 million monthly Spotify listeners did not appear overnight. There were years when the numbers were nowhere near that impressive, but he kept releasing music, performing and building an audience.

READ: Your Brand Isn't Your Logo, It's How You Handle Your First Messy Mistake.

That's the part we rarely see.

We notice the milestone. We don't see all the ordinary days that came before it.

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So if you're building a blog, TikTok account, business or personal brand, don't let today's numbers convince you that you're going nowhere.

Keep publishing.

Pay attention to what people respond to, but don't check your numbers every few hours. Growth can be painfully quiet before it becomes obvious.

You are allowed to be early.

And if you need help creating a consistent content routine instead of trying to figure everything out alone, Auxi Sherpa's Content Creation service can help you turn ideas into a more organised publishing process.

For the bigger story behind Burna Boy's latest Spotify milestone, read “Burna Boy's Latest Spotify Milestone Is Bigger Than Music” here on Global News Arena.

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