IPM stands for Instagram Parish Ministry. It is the online church brand of the comedian Woli Agba.
It is not a church building and it is not a denomination. It is a comedy format that behaves like a church, and that is the whole idea.
The structure is simple. He carries the title of General Overseer, the performers are cast as members of a parish, and every skit happens inside an imagined church where everybody knows everybody and nobody agrees on anything.
The material is recognition.
Morning devotion.
Announcements.
Choir practice.
Tithes and offerings.
Ushers with strong opinions.
The family that arrives late and still complains about the seating. Nigerians have lived every one of those scenes, which is why the jokes land without explanation.
The cast is a crew, not a backing band.
Skits are cast from whoever is available that day, and he has described the vision as collective, comparing the work to a football team where the team wins even when one player scores all the goals.
Dele Omo Woli is the permanent second voice in that world, playing the straight man to a prophet who will not listen to reason.
The scale is the proof that the format works.
More than three thousand skits, millions of followers, and a character that is recognised on the street without the white garment.
It has also grown past Instagram. IPM has staged live shows, and at least one skit was extended into a full film, which is the natural next step for a format with a built-in audience.
The business side sits inside the comedy rather than beside it.
Adverts are written as skits, brands come in as members of the parish, and the content now runs on its own app.
What IPM teaches any creator is that a recurring world beats a one-off joke.
The parish, the prophet and the crew are the asset. The individual skit is only the delivery.
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