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Every story published since 2008, indexed by keyword, year and section.
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- business
Big Brother Naija vs P-Square: Why Peter, Paul, and Jude Okoye’s Drama Is Taking Over the Internet
Big Brother Naija has mastered the art of capturing attention, while the P-Square saga has shown how quickly an organic story can dominate social media. Looking at both, I explore why attention has become an asset, and how ordinary creators, freelancers, bloggers and entrepreneurs can turn attention into something much more valuable: a sustainable digital business.
Your Brand Angel · 7 August 2026
- entertainment
What BBNaija Season 11 Made Me Realise About Attention, Branding, and Building Something That Lasts.
Millions watched the launch, I walked away thinking about something completely different. BBNaija Season 11 is more than entertainment, it is a masterclass in attention and branding.
Reva Mag · 28 July 2026